Increasing the reach of science using tailored and targeted messages

Taylor Scott and Jessica Pugel

This blog post is based on the Evidence & Policy article, ‘Cutting through the noise during crisis by enhancing the relevance of research to policymakers’.

We know that policymakers are most likely to use research evidence when the evidence fits what they need at that time, and that email is a cost-effective way of sharing such research. But researchers aren’t the only ones in legislators’ inboxes – constituents and special interest groups also seek out legislators’ attention and their inboxes. Thus, we need to understand how to better reach legislators with science so that we can cut through the noise and provide trustworthy research evidence at the right time. This is especially true during moments of crisis, such as the COVID-19 pandemic, when our study occurred, ‘Cutting through the noise during crisis by enhancing the relevance of research to policymakers’.

Although the literature theorises that policymakers use research they deem as timely and personally relevant, there has been a lack of practical strategies for improving perceived relevance. Through four experimental trials with US legislators across four issue areas (COVID-19, violence, exploitation and policing), we found support for one such strategy: including the legislators’ name or state/district name in the subject line. In three of the four trials, tailored emails were engaged with more often.

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What is ‘evidence’? What is ‘policy’? Conceptualising the terms and their connections

Sonja Blum and Valérie Pattyn

This blog post is based on the Evidence & Policy article, ‘How are evidence and policy conceptualised, and how do they connect? A qualitative systematic review of public policy literature’.

Are policies based on available evidence? Are academic experts willing to provide their expertise? What enables or constrains the effective use of evidence for policymaking?

Public policy scholarship has puzzled over such questions of the evidence and policy relationship for decades. Over time, ever more differentiated branches of public policy research have developed, which complement and enrich each other. However, they have also developed their own perspectives, languages, and understandings of ‘evidence’, ‘policy’ and their connections.

Such differences in terminology and employed concepts are more than ‘just words’. Rather, attentiveness to careful conceptualisations helps to set clear boundaries for theory development and empirical research, to avoid misunderstandings, and enable dialogue across different literatures. Against that backdrop, in our article published in Evidence & Policy, we conducted a qualitative systematic review of recent public policy scholarship with the aim to trace different conceptualisations of ‘evidence’, ‘policy’ and their connections. To be included in our review, the research articles needed to address some sort of evidence, some sort of policy, and had to deal with some sort of connection between the two (a list of all included research articles is available online). The review followed all steps of the PRISMA methodology.

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Call for papers: Evidence & Policy special issue ‘Learning from failure in knowledge exchange’

Rationale and scope:

While the evidence base on successful practices in knowledge exchange is rapidly growing, much less attention has been given in the academic literature to documenting and reflecting on failures in trying to exchange different types of evidence between academics, practice partners and policy makers. However, learning from failures is just as important, if not more crucial, than celebrating successes.

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Framing the evidence on sugar taxes in Germany: lessons for public health

Katharina Selda Moerschel, Peter von Philipsborn, Elizabeth McGill and Benjamin Hawkins

This blog post is based on the Evidence & Policy article, ‘Evidence-related framing in the German debate on sugar taxation: a qualitative framing analysis and international comparison’.

Although sugar taxation is considered an important evidence-based intervention in the fight against obesity, some countries, such as Germany, have not yet implemented such a tax. While evidence does matter in policy processes, it does not speak for itself; it must be interpreted and used in specific contexts. What this context looks like, i.e. the framing of the underlying problem and the policy objectives, depends on the goals of the policy actor. To better understand how stakeholders in Germany argue for and against sugar taxation and how they utilised evidence, we examined how evidence was framed in 114 newspaper articles and compared our findings with similar studies from Mexico, the US and the UK.

German stakeholders demonstrated similar patterns of evidence use and evidence claims to those found in Mexico, the US and the UK. Tax supporters framed obesity as being (at least partly) attributable to sugar consumption and identified a reduction in sugar consumption as a key policy objective. They cited Mexico and the UK as main examples of successful reduction in sugar intake and framed sugar taxation as an effective means to tackle obesity in combination with other interventions.

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Engaging refugee women and girls as safeguarding experts, using creative and participatory methods

Alina Potts

This blog post is based on the Evidence & Policy article, Engaging refugee women and girls as experts: co-creating evidence on sexual exploitation and abuse in humanitarian crises using creative, participatory methods’, part of the Special Issue on Creativity and Co-production.

Efforts to build evidence on how best to deliver humanitarian assistance have grown over the past decade, at a time when the number of forcibly displaced people in the world has risen to over 84 million. Yet crisis-affected people are often left out of shaping the questions asked, and participating in answering them. Creative, participatory research methods can break down these silos and enable the co-production of evidence with displaced populations, and its uptake for practice and policy. The ‘Empowered Aid‘ study engages in participatory action research with refugee women and girls in Uganda and Lebanon to examine how to better prevent sexual exploitation and abuse (SEA) in aid delivery. Co-producing knowledge about violence with those most affected by it creates actionable evidence to reduce risks.

In humanitarian settings, pre-existing power imbalances due to gender, age, and other factors can be exacerbated. While women and children account for a large share of the displaced, they are often left out of decision making, despite the impact aid delivery has on their lives and their heightened risk of gender-based violence, including sexual exploitation and abuse (SEA). While a system of reporting and response has been put in place over the last two decades, many survivors are discouraged from using it due to a lack of access, information, and trust in the process or the organisations leading it. Accountability mechanisms have also focused on responding to abuses already perpetrated, rather than working to prevent them.

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I’m not in the ‘too hard basket’ – I wove my kete to create my success

Katey Thom, Stella Black, David Burnside and Jessica Hastings

This blog post is based on the Evidence & Policy article, ‘He Ture Kia Tika/Let the Law Be Right: informing evidence-based policy through kaupapa Māori and co-production of lived experience’, part of the Special Issue on Creativity and Co-production.

A kaupapa Māori co-production project that honours the voices of those with lived experience of incarceration

Research often tells us most prisoners have experienced mental distress or addiction within their lifetime but often end up in the ‘too hard basket’. The criminal justice system of Aotearoa, with its strong Westminster roots, significantly contributes to intergenerational traumatic experiences and struggles to get help that is needed. Our project aimed to reject this basket, replacing it with a diverse array of kete (baskets) filled with localised mātauranga (ancient knowledge derived from a te ao Māori worldview), strategies and solutions to improve wellbeing and reduce reoffending.

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Harnessing creativity in participatory research – the tension between process and product

Louise Phillips, Maria Bee Christensen-Strynø and Lisbeth Frølunde

This blog post is based on the Evidence & Policy article, ‘Arts-based co-production in participatory research: harnessing creativity in the tension between process and product’, part of the Special Issue on Creativity and Co-production.

In participatory research, researchers share the ideal of democratising knowledge production, on the basis of an expanded understanding of what counts as knowledge and whose knowledge counts. People with knowledge based on their own lived experience take part as co-researchers in processes of co-producing knowledge together with academic researchers. This process of harnessing the knowledge of people with lived experience can make a valuable contribution to the transformation of health and social care practice, as well as to the research field.

Arts-based research methods are often used to draw out the personal knowledge of co-researchers, including the emotional and aesthetic dimensions. But the use of arts-based co-production in participatory research does not easily get rid of the difficulties of putting the principles into practice – due to the tensions that arise between cultivating the collaborative, creative process and generating specific research results.

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A new way for system design: building a relational infrastructure

Mandy D. Owens, Sally Ngo, Sue Grinnell, Dana Pearlman, Betty Bekemeier and Sarah Cusworth

This blog post is based on the Evidence & Policy article, ‘Co-producing evidence-informed criminal legal re-entry policy with the community: an application of policy codesign’, part of the Special Issue on Creativity and Co-production.

Health service researchers are plagued by the fear that policy and system-level improvement efforts will ignore or under-utilize research. Consequently, efforts at system improvement that come out of research centers tend to use “research-first” approaches that include protocols, trainings, and coaching sessions around evidence-based programs. But oftentimes the issue is not that a system is unaware of the research, it is uncertainty about how to get something going that fits the local context. This has as much or more to do with local values, personalities, and working relationships as it does with the specifics of a protocol.

Our study finds that engaging a community in a policy codesign process that prioritizes mutual learning, rather than a protocol, not only yielded a high-quality plan but built the relational infrastructure for local collaboration long after the external design facilitators left.

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Designing futures together: co-designing health and social services with structurally vulnerable populations

Samantha K. Micsinszki, Alexis Buettgen, Gillian Mulvale, Sandra Moll, Michelle Wyndham-West, Emma Bruce, Karlie Rogerson, Louise Murray-Leung, Robert Fleisig, Sean Park and Michelle Phoenix

This blog post is based on the Evidence & Policy article, ‘Creative processes in co-designing a co-design hub: towards system change in health and social services in collaboration with structurally vulnerable populations’, part of the Special Issue on Creativity and Co-production.

What creative tools can we use to disrupt the status quo and create truly inclusive health and social services? Co-designing evidence and policy change in collaboration with health and social service users and their families is part of an exciting and growing international movement. In our Evidence & Policy article, ‘Creative processes in co-designing a co-design hub: towards system change in health and social services in collaboration with structurally vulnerable populations’, we highlight how our interdisciplinary team of researchers, trainees and lived experience experts engaged in a three-year collaborative process to promote engagement, education, and innovation in equity-based co-design. This article is part of a special issue on creativity and co-production that highlights how collaborative practices, such as co-design and co-production, can be elevated using creative devices and tools (e.g., imagination, storytelling, art etc.) to create a shared language, build relationships, and make meaning.

Co-design approaches take a person-centered perspective, utilizing a design lens to develop solutions to problems in collaboration with lived experience experts. This approach can redistribute power when we meaningfully and effectively engage individuals and communities who experience structural vulnerabilities that affect their health and well-being (e.g., racism, sexism, ableism, colonialism). In other words, how do we ensure that diverse experiences are included and that co-design processes lead to lasting system change?

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Can creative co-design improve healthcare intervention development?

Richard Webber

This blog post is based on the Evidence & Policy article, ‘The creative co-design of low back pain education resources’, part of the Special Issue on Creativity and Co-production.

In our recent Evidence and Policy article we provide a detailed description of how a specific creative co-design approach was used to blend academic knowledge with stakeholder knowledge in the development of a complex intervention that addressed a NICE guideline recommendation about information and advice for people with back pain.

In the UK, the National Institute of Clinical Excellence (NICE) produce clinical guidelines based on the best research available in order ensure people receive consistent evidence-based care. However, despite almost universal agreement amongst health professionals that clinical practice should be based on best available evidence, guidelines are routinely not used as specified in decisions relating to individual care.

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