
Taylor Scott and Jessica Pugel
This blog post is based on the Evidence & Policy article, ‘Cutting through the noise during crisis by enhancing the relevance of research to policymakers’.
We know that policymakers are most likely to use research evidence when the evidence fits what they need at that time, and that email is a cost-effective way of sharing such research. But researchers aren’t the only ones in legislators’ inboxes – constituents and special interest groups also seek out legislators’ attention and their inboxes. Thus, we need to understand how to better reach legislators with science so that we can cut through the noise and provide trustworthy research evidence at the right time. This is especially true during moments of crisis, such as the COVID-19 pandemic, when our study occurred, ‘Cutting through the noise during crisis by enhancing the relevance of research to policymakers’.
Although the literature theorises that policymakers use research they deem as timely and personally relevant, there has been a lack of practical strategies for improving perceived relevance. Through four experimental trials with US legislators across four issue areas (COVID-19, violence, exploitation and policing), we found support for one such strategy: including the legislators’ name or state/district name in the subject line. In three of the four trials, tailored emails were engaged with more often.
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